Lionpoint Group, a leading global consultancy for the alternative investments sector and part of the Alpha Financial Markets Consulting Group, has rebranded to Alpha Alternatives. The change is aimed at aligning the firm’s identity with its position as a trusted advisor and implementation partner for private markets investment managers worldwide.
Alpha, established in 2003, has grown into a major player in the financial services industry, specialising in management and technology consulting. Acquiring Lionpoint in 2021, Alpha has since integrated the firm’s expertise, expanding its presence in the alternative investments sector, including private equity, private credit, real estate, and infrastructure management.
The rebrand to Alpha Alternatives underscores the firm’s commitment to delivering tailored solutions for clients in this sector. The name change also signals a move towards providing a seamless, global service under the unified Alpha brand. Luc Baqué, Group Chief Executive Officer of Alpha FMC, described the rebrand as a reflection of the company’s growing strength: “This milestone reinforces our ability to deliver the very best management and consulting solutions across our consolidated organisation.”
Lionpoint, prior to its acquisition by Alpha, had built a reputation over the past decade as a leading consultancy for private markets managers, helping clients define strategy, adopt cutting-edge technology, and minimise operational risks. Since joining Alpha, Lionpoint has expanded its services, adding to Alpha’s global range of consulting solutions for asset and wealth management clients.
Nick Fienberg, Global Head of Alpha Alternatives, emphasised that the rebrand is part of a broader strategic vision: “The transition to Alpha Alternatives enables us to deliver an even broader range of services and expertise, not only to our private markets clients but also to the growing number of our Group’s asset management clients who are expanding into alternatives.”
The rebranding marks the successful integration of Lionpoint into Alpha as a specialist in alternative investments, strengthening Alpha’s position as a leading consultancy for private markets worldwide. The Alpha group now offers a comprehensive set of solutions for the financial services industry, enabling clients to access a full range of capabilities from strategy formulation to technology implementation.
Jonathan Balkin, Co-Founder of Lionpoint and Global Head of Private Equity & Credit for Alpha Alternatives, highlighted the synergies created by the rebrand: “This rebrand reflects the powerful convergence of our specialist expertise in alternatives with Alpha’s broader capabilities in asset management and insurance, creating new opportunities and value for our clients.”
Alpha’s expanded reach through Alpha Alternatives is expected to enhance the firm’s ability to offer innovative and cost-effective solutions to the increasingly complex needs of private markets clients. As the private markets investment sector continues to grow, Alpha Alternatives is poised to lead the way in providing specialist advice and support for firms navigating this fast-changing landscape. For more information about Alpha Alternatives and its services, visit http://alternatives.alphafmc.com.
